Business management glossary

10 10 business management terms terms

This glossary contain word that people from business management may use or need. There are words related to business, company, selling, buying etc. You will not only find the definition of those words, you are also going to understand them, and you will now how to effectively use them

Advertising
noun/ verb
The promotion and selling of a product or service to potential customers. To announce publicly or draw attention to an event, etc.
Example: We need good advertising to promote our products
en: publicité
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Assets
noun
Anything of value which is owned by an individual, company, organisation, etc
Example: This company has a lot of assets, that is why they are successful
en: Un actif
B2B
noun
A B2B (business to business) company is one that offers products or services directly to other businesses
Example: They are doing B2B transaction
en: affaire entre entreprises
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B2C
noun
B2C is an acronym for business-to-consumer. A B2C business is one that sells products or services directly to the consumer.
Example: This company is doing B2C transactions, they only deal with their clients
en: D'entreprise à consommateur
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Bank loan
noun
A loan made by a bank to an individual, company, etc., for a fixed term, to be repaid with interest
Example: If we want to buy this building, we need a bank loan because we don't have enough money
en: emprunt bancaire
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Brand
noun
A product, identity, or image that generates awareness and separates your business from others
Example: Our brand needs to be very different from everyone else brand
en: une marque
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Budget
noun
Allocation of funds or the estimation of costs for a department, project, etc., over a specific period
Example: We have a big budget for this project, so it is supposed to go well
en: Un budget
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Business plan
noun
A written document which sets out a business's plans and objectives, and how it will achieve them
Example: After starting our company, we need a good business plan to guide us to the right direction
en: un plan d'affaire
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CEO
noun
The Chief Executive Officer (CEO), is the top executive in an organization.
Example: Elon Musk is the CEO of Tesla
en: PDG (président directeur général)
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concept
noun
A thought or notion. An idea for a new product, advertising campaign
Example: We need a good concept to create the new product we are planning to market
en: un concept
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